At Redford Naturals®, we respect the privacy of our customers and website visitors. This privacy policy outlines how we collect, use, share, and protect information gathered through our website redford-naturals.com (the “Site”). Please read this policy carefully to understand our privacy practices.
Information We Collect
We collect both personal and non-personal information from visitors to our Site. Personal information refers to data that can be used to identify you, such as your name, email address, phone number, etc. Non-personal information refers to data that cannot be used to identify you, such as demographic data.
Personal Information
The personal information we collect depends on how you use our Site. You can browse parts of the Site without providing any personal information. However, to access certain features or services, we may require you to provide personal information.
Types of personal information we collect:
- Contact information (such as your name, email, phone number, address) when you create an account, contact customer service, place an order, submit content, sign up for our newsletter, participate in marketing activities, request service or information, or use other features and services on our Site.
- Payment information (such as payment card number, expiration date, billing address) when you make a purchase or place an order. This is securely collected and processed by our payment service provider.
- Account information (such as username, password, preferences, orders) when you create an account with us.
- Communications you send to us (such as questions, comments, feedback, or requests for information) when you contact us.
- Marketing preferences indicating your preferences for receiving marketing communications and offers from us. You can opt-out of marketing emails at any time (see “Your Choices” section below).
- Social media information (such as your social media username and profile picture) when you interact with our social media accounts.
- Other personal information (such as pet breed, age, food preferences) that you choose to provide to us or that we may collect in relation to providing products, services, events, contests or other activities.
Non-Personal Information
The non-personal information we collect includes:
- Website activity data such as pages you visit, which features or links you use, searches you make, items you view or interact with, referral URLs, platform types, date/time stamps, etc. We use cookies, web beacons, and other technologies to collect this data (see “Cookies and Other Website Usage Data” section below).
- General location data such as location derived from your IP address or device settings.
- Aggregate data such as demographic data, usage statistics, traffic analytics, and purchase data that does not identify you as an individual.
How We Use Your Information
We may use the information we collect for the following purposes:
- Provide, maintain, improve, and develop our products, services, and website
- Create and manage your online account
- Process and fulfill orders, purchases, and other transactions
- Send communications, including responding to your inquiries
- Send marketing communications that may be tailored to your interests, such as email newsletters, advertisements, and social media advertising
- Administer contests, sweepstakes, promotions, and events
- Analyze use of our website and services, and improve user experience
- Detect and prevent fraud, abuse, security incidents, and other harmful activity
- Conduct research, troubleshoot problems, and implement customer-facing applications and features
- Comply with legal obligations and requirements
- Exercise and defend legal rights
If you submit any personal information relating to other people, you represent that you have the authority to do so and allow us to use the information in accordance with this Privacy Policy.
How We Share Your Information
We will not share your personal information outside our company unless we have your consent to do so. We may share your personal information with:
- Service providers and business partners to perform services on our behalf or assist us with providing our own products and services to you, such as order fulfillment, payment processing, marketing, website development, delivery services, fraud prevention, etc. These parties only receive personal information required for their functions and are contractually bound to protect and use it solely for the intended purpose.
- Third-party platforms if you connect with or promote us on social media sites, tag us or interact with our accounts on those platforms. Your activity there is governed by the privacy policies of those platforms.
- Law enforcement, government bodies, and regulators to comply with legal obligations, such as responding to subpoenas, court orders or other legal process, or to assist in an investigation.
- An acquirer, successor, or assignee in the event of a merger, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other sale or transfer of some or all of our assets.
We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent. We only disclose your information as described in this policy.
Cookies and Other Website Usage Data
A cookie is a small data file sent to your browser from a website and stored on your device. We use cookies and similar technologies such as web beacons, tags, scripts, and pixels to collect non-personal information from visitors to our Site in order to enhance your user experience and provide you with more relevant content and marketing messages tailored to your interests.
Types of cookies we use:
- Strictly Necessary Cookies – These cookies are essential for you to use our Site and its features. Without them, features you expect may not function properly. They collect device identifiers, location derived from IP address, and other data required to operate the Site.
- Performance & Functionality Cookies – These cookies collect information about your website activity, such as pages you visit, features you use, preferences you set, and purchases you make. We use this data to provide and enhance website content, features, performance, and services.
- Analytics Cookies – We use Google Analytics and other tools to collect non-identifiable website usage statistics for analysis and optimization purposes. Our analytics services do not collect personal information that identify you as an individual. You can prevent your data from being collected by Google Analytics by using the Google Analytics Opt-out Browser Add-on.
- Advertising Cookies – With your consent where required, we and our advertising partners use these cookies to collect data about your interests and show you relevant ads on other sites. Ad networks we work with include DoubleClick, Criteo, and Facebook. This data is used for interest-based advertising purposes.
Your web browser or device settings may allow you to block or delete cookies at any time. However, if you choose to block strictly necessary or performance/functionality cookies, some parts of our Site may not function properly.
Third-Party Links
Our Site may contain links to third-party websites. Any access to and use of such linked websites is not governed by this privacy policy but by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
Security of Your Personal Information
We have implemented technical and organizational measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, firewalls, site monitoring, and physical security procedures.
Data Retention
We will retain your personal information for the length of time required to fulfill our obligations, conduct legitimate business activities, and comply with applicable laws. When we no longer have a legitimate need to process your personal information, we will delete or anonymize it.
Your Choices
Marketing communications – You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in those emails or changing your contact preferences in your account. Note that we may still send transactional and relationship messages, such as order confirmations or service notifications.
Cookies – Most web browsers allow you to disable cookies and other tracking technologies. However, if you disable these features, you may lose access to customized or personalized parts of our website requiring logging in.
Do Not Track – Our systems do not recognize browser “Do Not Track” requests. You can limit sharing of certain data by disabling cookies and by not logging into your account.
Access and Update – You can access, review, and update certain personal information in your account by logging in and editing your profile or contacting customer support. If you cannot change the incorrect information yourself, you can request that we correct, update, or delete it.
Children’s Privacy
Our Site is not intended for use by anyone under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us and we will take appropriate measures to investigate and address the issue promptly.
Changes to This Privacy Policy
We may periodically update this privacy policy as needed to reflect changes in our business, legal, and regulatory requirements. If we make significant material changes, we will notify you through our website or by email prior to the changes taking effect. We encourage you to periodically review this page for the latest information on our privacy practices.
International Data Transfers
We are headquartered in the United States. Please be aware that information you submit through our website may be transferred to countries outside of your country of residence, including to the United States. Data protection laws in the U.S. may differ from those of your home country. By using our Site or providing any personal information to us, you consent to the transfer and processing of your data in countries where data protection laws may differ.
